Twitter is a powerful platform to increase blog traffic and establish a devout viewership that can’t be ignored. Utilize these six simple tips to supplement your Twitter strategy to grow, increase engagement, and retain followers.Twitter for bloggers/content creators is pretty much an entirely different universe. When I gain a new follower on Twitter, or are looking for new people to follow, I don’t just immediately follow back. I want to ensure that the person that I’m following is interesting, tweets regularly, tweets engaging content, and has a positive attitude.
To ensure this, I adopted a very useful tactic, which is simply just scrolling through your Twitter feed. This “scroll test” tells me everything I need to know about your tweeting patterns and tweet content.
Regular Twitter users don’t really need too much help in this area, but I’ve noticed that I’ve run into too many blogger and content creator profiles that make me exit out pretty quickly.
Don’t fret! If you identify with any of these points, I give some simple advice on how to fix it.
Note: My blogging niche and my own personal growth strategy rely on real engagement with my followers and potential followers. I don’t do follow for follow because it doesn’t attract my ideal reader and floods my feed with content that I too often don’t enjoy.
1. You Only Use Twitter To Promote
One thing I’ll never understand is how some accounts have thousands of followers, but only create tweets to promote their content. I’m talking full blown; every tweet has a link to something else or is a retweet to gain followers.
This automatically tells me that you don’t use Twitter to its full potential, which is disappointing because it’s my favorite social media app. If your feed only consists of these 3 types of tweets and retweets, you’re sending off a red flag.
Look, I get it, automating tweets is the bee’s knees. I utilize my favorite tool, Buffer, all the time because it’s a great way to get traffic to my blog. Twitter is actually my 2nd highest social media referrer to my blog, so I completely understand why people do this.
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What I can’t get behind, is when your feed is nothing but these kinds of posts. If the only thing you ever tweet is to promote yourself, I won’t be following back.
All you simply need to do is supplement your promotional tweets with compelling tweets of your own or relatable retweets. Blog post tweets from one person on someone’s feed may appear sparsely, but it’s a bummer if that’s the only thing they ever tweet.
I like reading tweets that I can engage with and if I see a wall of these kinds of tweets, you’re not giving me any real material to work with.
This is something that I don’t see talked about enough. Back in the day when you shared your IG post directly to Twitter the actual picture would appear. Unfortunately, those days are long gone and I doubt we’ll ever get them back.
The main issue that I have with these kinds of tweets is that they almost appear like spam. The captions get cut off very early and they usually receive little to no engagement. A cut off caption + no visible media = a very ugly tweet.
If your profile is filled with nothing but Instagram redirects, I won’t be following back. Again, there just isn’t any material for me to engage with through Twitter.
Instagram redirects on Twitter are okay every once in a while, if you can be strategic with your captions. If you must directly link, share posts that immediately point out your #wins or asks a question.
For example, I shared this on Twitter earlier this month:
Even though the caption got cut off, I was able to share a personal win that occurred in my life, and you can immediately see that whether you click on the link or not. To people who are quickly scrolling past they at least got to learn these 2 things:
- They learned a little bit more about myself
- They know that I also post to Instagram
Avoid sharing directly to Twitter if your tweet looks like this:
“It’s finally warming up and I can’t wait for summer to start blah blah blah … https://www.instagram.com/p/xxxxxxxxxxx/”
There isn’t anything particularly interesting enough for me to click on this and I haven’t really learned anything about you.
If you really want to link your Instagram posts, try copying the link and creating a new caption just for Twitter. You can make much longer visible captions when you tweet things yourself.
Honestly, at first glance, your IG link should be in your bio. You don’t need multiple tweets linking to every one of your Instagram posts (which we can’t even see on Twitter anyway). Streamline your feed so that Twitter material is on Twitter. If I wanted to see your latest IG post, I should see it first on IG.
Blogger follow trains
Listen, I love a good follow train. I try to support the trains of bloggers in my own niche or whose content I thoroughly enjoy. These are very good ways to gain followers or find new relevant blogs to follow.
But, if your feed contains nothing but follow train retweets, I will not be following back. Again, there aren’t any ways for me to engage with your content because, well, there is no content. It also shows that you’re desperate for followers. You’ll get them from the people who don’t utilize the “scroll test,” but they probably won’t be genuine follows.
It goes without saying, if your feed is nothing but a combination of these 3 groups, I really can’t justify following you.
2. You Don’t Make Compelling Tweets
I’ve found some bloggers on Twitter that I absolutely adore and even look forward to what they’re going to tweet. They tweet things that are highly relatable, or retweet things that are highly relatable.
These don’t need to be viral worthy tweets either. Out of all of the social media platforms, I find that sharing daily life or funny things that you encounter are easiest to convey on Twitter. I get the real version of you on Twitter and your ideal version of you through Instagram, if you know what I mean.
This is why Twitter is my favorite app. Think about what kinds of tweets you enjoy reading or what communities you’d like to belong to.
For me personally, I enjoy interacting the most with tweets about self care, pop culture, updates from my favorite influencers and artists, memes, news, and of course, blog posts. It’s easiest for me to comment, like, and engage with people who talk about these things.
Diversify your viewership by sharing and giving your opinions on topics you find interesting.
The beautiful thing about this world is that there are definitely people similar to you out there somewhere. The best strategy to creating compelling tweets is to just be yourself and say what’s on your mind.
3. You Don’t Stand Out From The Crowd
This goes hand in hand with #2. There are thousands upon thousands of active bloggers in any particular niche at a given time, so you need to be able to stand out.
I’ve seen too many accounts with grainy profile photos, weak bios, and content that doesn’t stand out from the pack. This is usually the result of a bad blogging foundation, which can always be fixed.
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Adding your own twist to your content is good for your blog overall, and it will make it even easier to stand out when you translate those strategies to Twitter.
Give your readers your unique point of view. Let us know what your opinions are about certain things. Retweet the things that someone has perfectly summed up for you. Be fun with your tweets!
4. You Tweet Only Every So Often
To me, Twitter is the only social media platform that doesn’t have rules. On Instagram, you can only post so many times without being annoying (or getting shadowbanned), plus it’s a lot of work to be able to create media content. Pinterest isn’t great for starting a conversation, and it’s not as easy to find content from pages that you like on Facebook.
Twitter is great for expressing yourself at all hours of the day and there are so many things to participate in, so I don’t understand how people go days or weeks without composing a single tweet.
This issue is often compounded with point #1. I understand that life happens and you can’t always be on Twitter. But, it really doesn’t take much effort to tweet. You can compose a tweet in the same amount of time as you can formulate a thought. I could even find a way to tweet the first paragraph of this point.
Retweeting takes even less effort and lets you say something without even saying it. Retweet with a comment if you want to add your opinion. Replies to tweets and retweets have just as much potential to go viral as regular tweets.
See my impressions for this past month. That huge spike is from a reply I made to a tweet before it went viral. Even on days where I’m not tweeting as much, I’m making thousands of impressions. The key is to just tweet.
Twitter is such a fun platform that could benefit from your point of view, so get to tweeting if you haven’t lately!
5. You Follow/Unfollow
This one is just… ugh. Don’t do this. It’s so bad on Instagram that people regularly talk about it on a daily basis. Again, we want real engagement with our social profiles for our blog.
Don’t follow someone and unfollow them when you realize that they haven’t followed back. You’re 100% wasting everyone’s time by doing this. Only follow the accounts that you enjoy and want to support and engage with.
Following people with the sole purpose of following you back isn’t a good way to find your target audience. Plus, your feed is now a mess of unrelatable tweets.
Grab people’s attention in a good way. Don’t be the person that is labeled a chronic unfollower. It’s not genuine, greedy, and makes me not want to support you whatsoever.
Huge accounts and celebrities will not follow you back right away. But, if you engage with them enough, they’ll start to engage back with you, and possibly even give you a follow. Don’t count on this happening, however, and don’t only engage with them for this purpose.
6. You Try To Please Everyone
Lastly, it’s just good to accept that you won’t please everyone. My content isn’t for everyone either. For example, I have no kids, so I can’t relate to mommy bloggers. I can’t relate to region specific content, things I’m not interested in, etc.
Not receiving a follow back, or even losing a follower isn’t the end of the world. Focus on streamlining your content for your target audience by being your authentic self.
Followers will come eventually, and it won’t even feel like work.
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Let me know what your biggest Twitter struggles are in the comments below!